Tuesday, July 8, 2008

McKinsey Growth Pyramid



Today I'd like to share a very helpful strategic schema, that can support the work around creating an effective growth strategy.

I always like to structure my thinking based on graphic schemas. They help you understand complex thinking and they easily support changes and adaptations of the idea.

Concerning the design of growth strategies, I often look at the McKinsey Growth Pyramid:

I have used this matrix on some of my most recent Strategy Designs, and it was proven to be very helpful to conduct discussions and guide thinking.

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