When developing a new business portfolio for your company, what is the kind of industry you target? The analysis of the industry structure is very important to define if you are investing in potential STARS or DOGS. Industry structure is referred to as: industry size, growth rate, growth drivers, number of players, channels, control points, etc. BCG matrix is a great instrument for analysis of our current businesses portfolio and gives us a very good idea of what are the stars that will become cash cows in the future. Those companies who are more efficient in developing STARS are seeding for a bright future. Please refer to http://vectorstudy.com/management-theories/bcg-matrix for more detailed information on BCG matrix information.